‘66 by Norwegian

66 by Norwegian is an exclusive line of premium beverages developed for Norwegian Cruise Line, inspired by the golden era of travel and the brand’s founding year, 1966. This onboard-only collection includes small-batch gin, craft beers, bold tequilas, crisp prosecco, and ready-to-drink cocktails—all crafted to evoke a sense of freedom, elegance, and adventure at sea.

We were tasked with creating a visual and strategic identity that felt both timeless and transportive. From the custom typography and vintage-inspired label design to the launch collateral and onboard merchandising, every detail of 66 by Norwegian was designed to celebrate nostalgia while appealing to today’s modern traveler.