66 by Norwegian is an exclusive line of premium beverages developed for Norwegian Cruise Line, inspired by the golden era of travel and the brand’s founding year, 1966. This onboard-only collection includes small-batch gin, craft beers, bold tequilas, crisp prosecco, and ready-to-drink cocktails—all crafted to evoke a sense of freedom, elegance, and adventure at sea.
We were tasked with creating a visual and strategic identity that felt both timeless and transportive. From the custom typography and vintage-inspired label design to the launch collateral and onboard merchandising, every detail of 66 by Norwegian was designed to celebrate nostalgia while appealing to today’s modern traveler.
Scope of work included:
Brand identity and logo design
Beverage label systems across multiple SKUs
Onboard signage and promotional materials
Copywriting and storytelling rooted in 1960s jet-set style
Launch strategy for cruise-exclusive availability
The result is a visual language that invites guests to sip, savor, and celebrate the journey—where every pour tells a story, and every bottle feels like a keepsake.
